- to give one simple, low STATED rate to the merchant to gain their business
- to thereafter extract as much possible profit through a confusing table of hidden surcharges
The ERR Rate
An ERR rate takes a flat discount off all transactions (this is what they will call a qualified rate or sometimes a target rate), and then tacks a surcharge on any card that does not meet a minimum profitability threshold for the processor at that stated qualified rate (explained further below).The telltale sign that you are being quoted an ERR rate is the processor will tell you that “all of your transactions will be billed at ___%”. That is technically true…all transactions will all be billed at the quoted qualified rate. They just fail to mention that some or even all transactions may receive a surcharge on top of that qualified rate.
Therefore, you can state a qualified rate at or even below cost (and unscrupulous merchant account providers often will), and have it technically be true, as the term “qualified” is defined in this pricing scheme. Then come the surcharges.
How an ERR rate works
For both the below scenarios, lets say our merchant account provider quotes an ERR rate of 1.4%, with a minimum margin of 80 base points (.8%). For simplicity sake, we will ignore per transaction charges and just look at discount rates.Example 1:
The merchant accepts a card for a transaction for $100, and the card clears as CPS/Rewards 1, with a 1.65% interchange rate. Here’s how that would appear on the merchants statement:Visa Qualified: 1.4% x 100 = $1.40
Then later on in the statement, typically listed as “interchange charges”, the merchant would see:
VI Rewards 1: $1.05
How is this calculated? Here’s the math that goes on behind the scenes:
Interchange rate: 1.65%
Qualified rate: 1.4%
Margin: (-.25)%
Target Margin: .80%
Amount to be billed: 1.05% (or in this case, $1.05)
Example 2:
Lets say the same merchant then accepts a $100 transaction that clears as a CPS/Restaurant Debit, with an interchange rate of 1.19%. This would play out as follows:Visa Qualified: 1.4% x 100 = $1.40
Then later on in the statement, typically listed as “interchange charges”, the merchant would see:
VI Restaurant Debit: $.59
And again, here’s the math that goes on behind the scenes:
Interchange rate: 1.19%
Qualified rate: 1.4%
Margin: .21%
Target Margin: .80%
Amount to be billed: $.59
Real world example – how it appears on a statement
Below is an excellent example of an ERR rate. This statement was a bit of a find as they are usually far less clear than this, but is perfect for demonstrating an ERR rate. Most statemetns are not nearly this explicit in showing thier percentage surcharges. This is an odd one as the standard “qualified rate” is a fairly high 1.8% to begin with. To keep this simple, we’ll just look at a few examples.
YELLOW: here you can see all Visa cards are coming through at either 1.5% if they are a check card, or 1.8% if they are a credit card.
Green: Visa Signature Preferred Electronic
Interchange Rate: 2.4%
Qualified rate: 1.8%
Surcharge 1.11%
Total Discount: 2.91%
Total Margin: .51%
Purple: Visa Corporate Electronic
Interchange Rate: 2.25%
Qualified rate: 1.8%
Surcharge: .96%
Total Discount: 2.76%
Total Margin: .51%
As we can see here, the minimum margin is .51%. Therefore, any card that clear that make .51% or greater at the qualified rate of 1.8% do not get a surcharge. Anything that makes less than .51% is hit with a surcharge in order to increase the profit for the credit card processor up to that amount.
Sneaky, isn’t it?
The ERR Rate Game
So as you can see, when you are dealing with an ERR rate, you really don’t know what your effective rate will be unless you know the target margin and the actual interchange rate. And count on these same merchant account providers to stick a hefty early termination fee in their contracts, so that once you realize what’s going on its already too late.Call it an ERR rate, a blended rate, a bill back rate or whatever they will to keep up the confusion, it’s nothing more than a legal, contractually binding lie. There is no reason you cannot get a qualified rate of 0% on this system and still pay an astronomically high effective rate.
The Merchant Solutions Difference
Here at Merchant Solutions, we do not, unless specifically requested by the merchant, provide ERR rates. We don’t want your business for the next few years; we want your business for the life of your company. And we want your friends and collogues business, and theirs as well. And we earn this by providing clear pricing, full explanations of our rates, and back it up with exception service and seamless processing.Contact us today at (866) 326-3480 or by emailing contact@merchantsolutionsllc.com
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